As part of a confidential high-profile brand activation for Adidas, FIX8Group was brought in by Good Lord Events to deliver a dramatic projection mapping installation in Liverpool. The activation celebrated Adidas becoming the official kit sponsor for Liverpool FC from the 2025/26 season and was developed and executed under strict NDA.
Challenge
The goal was to deliver a visually arresting projection mapping sequence on the National Museum of Liverpool, a public and architecturally significant site. The project required absolute discretion, technical precision, and seamless coordination, all while ensuring maximum impact during limited night-time hours.
Solution
FIX8Group executed a high-impact visual solution, designed to wow audiences both live and online:
Deployed eight 30K laser projectors for ultra-bright, high-resolution imagery.
Custom-built secure projector hides, carefully positioned in public areas to protect the equipment while ensuring optimal projection angles.
Overnight setup and alignment, allowing for the most effective visual clarity during night-time hours, when the projections would be most striking.
Synchronization with drone filming, to capture the projection event for the marketing campaign.
Conclusion
The result was a striking, high-impact activation that brought Adidas’ new partnership with Liverpool FC to life in a bold, modern way. The projection was unveiled online, creating viral buzz and reinforcing Adidas’ reputation for innovation and spectacle in sports marketing.
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