Projection mapping for ADIDAS X LFC

National Museum Liverpool, UK

Projection Mapping | 30K Laser Projectors | Custom Equipment Housing | Overnight Setup | Drone Coordination | Event Filming

Background

As part of a confidential high-profile brand activation for Adidas, FIX8Group was brought in by Good Lord Events to deliver a dramatic projection mapping installation in Liverpool. The activation celebrated Adidas becoming the official kit sponsor for Liverpool FC from the 2025/26 season and was developed and executed under strict NDA.

Challenge

The goal was to deliver a visually arresting projection mapping sequence on the National Museum of Liverpool, a public and architecturally significant site. The project required absolute discretion, technical precision, and seamless coordination, all while ensuring maximum impact during limited night-time hours.

Solution

FIX8Group executed a high-impact visual solution, designed to wow audiences both live and online:

Conclusion

The result was a striking, high-impact activation that brought Adidas’ new partnership with Liverpool FC to life in a bold, modern way. The projection was unveiled online, creating viral buzz and reinforcing Adidas’ reputation for innovation and spectacle in sports marketing.

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Ben Hyman, Senior Project Manager

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