Tension Fabric Graphics | Curved LED Plinths | Bespoke Joinery | Modular Flooring | Integrated AV | Creative Content
Background
FLOWTECH, a leading distributor in the fluid power sector, approached FIX8Group to create a high-impact exhibition stand for LAMMA, the UK’s largest agricultural machinery and technology event, held at the NEC Birmingham. The exhibition attracts over 40,000 visitors and 650exhibitors, making it one of the most competitive environments for brand exposure in the UK trade show calendar.
Challenge
The brief was to break away from conventionalexhibition formats and deliver a visually striking, innovative stand that wouldstand out on a show floor spanning 85,000 square metres. The design needed to:
Reflect FLOWTECH’s brand identity and leadership in innovation
Maximise visitor engagement in a crowded, fast-paced environment
Maintain technical precision, ensuring seamless integration of power, LED, and AV systems
Use sustainable materials without compromising on visual appeal
Solution
FIX8Group delivered a fully custom, design-led exhibition solution, balancing creativity, functionality, and brand consistency.
Key components included:
Bespoke display furniture tailored to FLOWTECH’s needs and branding
Tension fabric graphics on a reusable aluminium framework for sustainable, high-impact visuals
Two curved LED set pieces, built using high-resolution flexible LED panels for a futuristic aesthetic
Modular flooring with integrated LED perimeter lighting, enhancing spatial definition
Integrated TV screens showcasing animated promotional content
Concealed power and network cabling, maintaining a clean and polished visual appearance
In-house development of dynamic digital content, including scrolling messages and attention-grabbing animations
Collaborative design reviews with the client were facilitated through rapid 3D rendering, ensuring fast feedback and clear visualisation of the concept prior to build.
Conclusion
The stand successfully positioned FLOWTECH asa forward-thinking and engaging brand within a highly competitive trade environment. It attracted consistent footfall, delivered meaningful engagement, and communicated key messages through striking visuals and content.
By combining bold scenic design with integrated technology and brand-aligned storytelling, FIX8Group delivered a distinctive exhibition experience that left a lasting impression.
Client Testimonial
"The FIX8 team supported the design, build and delivery of our stand at the LAMMA show in January 2025. It was a pleasure working with them. They understood the brief I gave them and weren’t afraid to push me when it came to the designs and how we executed the stand. At the show, our stand really stood out, bringing our brand to life in an innovative way. The team were fantastic to work with and it felt that nothing was ever too much trouble – they even made sure the fridge was stocked with drinks and snacks, so the team on the stand never went without on the busy show days. I’m looking forward to working with the team as part of our broader events and exhibition portfolio."
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