FIX8Group launches new solution for immersive Customer experiences

Elevator audio-visual display solution elev8 will deliver unique journeys

FIX8Group, the specialist in the creative technical delivery of innovative live, hybrid and virtual experiences, is delighted to announce the launch of a new solution, elev8.

elev8 is an audio-visual display solution delivered within an elevator, which offers a fully immersive, memorable experience to a captive audience. It can deliver a wide range of dedicated content to lift passengers, including full 3D worlds, 2D animation, landscapes, audio experiences and video or static images.

FIX8Group have installed an elev8 experience at the St James Quarter, Edinburgh. St James Quarter is a new retail-led, lifestyle district that fully integrates into and enhances Edinburgh’s City Centre providing a vibrant destination for locals and visitors to live, shop, eat, sleep and play.  FIX8Group collaborated closely with Nuveen , the investors for the project, along with Gardiner Theobald LLP, who were appointed as an independent construction and property consultancy.

Antony Ranger, Nuveen Director of Operations at St James Quarter said, “At the outset of this unique initiative, we were not at all clear about what we wanted, or what may be achieved. FIX8 managed the whole destination-creating solution, from greatly assisting in defining the specification, to providing wonderful and extraordinary content and sound, all on-time and on-budget. This was despite working for the 1st time with very heavily regulated passenger lift installers and in the middle of the Covid Pandemic! Every hurdle and problem was overcome without fuss. I would not hesitate to recommend teaming up with FIX8 - to create and deliver an end-to-end, seamless solution for any challenging technological project”

The solution for St James Quarter has been designed with complete flexibility, so that experiences can be tailored to fit the client’s communication needs and content can be easily changed, updated or maintained centrally as often as required.

Maureen Lang, Director at Gardiner Theobald LLP stated “The lift experience at the St James Quarter, Edinburgh, were a client concept from the outset, FIX8Group were key, along with the teams involved, in bringing this this concept to life and making it happen. FIX8’s teamworking with a collaborative and enthusiastic approach to the complexities and difficult challenges have resulted in more than I could have imagined at the outset, their comprehensive technical knowledge and understanding of the Client’s needs have produced the awe-inspiring lifts that all visitors must experience and enjoy.”

Unique solutions are key to engage an audience, no matter what the size. Elev8 can provide a unique, immersive, multi-sensory experience within an elevator, creating an amazing first impression and a memorable journey.

“We found that clients were looking for new ways to create impactful experiences for their audiences. elev8 offers an opportunity to create a truly memorable ‘wow moment’ which becomes a talking point, whether it’s used to create a first impression, share a message, set a mood or inspire action.”   said Mark Porter, Managing Director at FIX8Group.

To learn more about elev8 and how it can be used to create memorable experiences for your organisation, please visit or email

About FIX8Group (Manchester) Ltd:

FIX8Group is a market leader in innovative event technical delivery. The company operates at the cutting edge of audio-visual production. The core production team offers world-beating experience and energy, along with the ability to bring the most up-to-date and startling visual applications into both the virtual and live event arena.

About St James Quarter, Edinburgh:

 St James Quarter is a new retail led, lifestyle district that fully integrates into and enhances Edinburgh’s City Centre providing an inspiring, attractive, and vibrant destination for locals and visitors to live, shop, eat, sleep and play.  St James Quarter will house an enviable line up of restaurants, cafés, bars, shops, public spaces and leisure venues covering 1.7 million square feet.  St James Quarter is set to become a welcoming cultural and lifestyle hub for art, culture and fashion that will complement the city’s world-renowned cultural offering and support its vibrant events calendar.

About Nuveen:

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Nuveen has $1.2 trillion in assets under management as of 30 September 2021 and operations in 27 countries. Its investment specialists offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information, please visit

< All News