New year, new lockdown and for those of us in the events sector, it continues to be a stretch to recreate the excitement, immersion and inspiration of the live event experience in the virtual space.
FIX8Group very much ‘grew up’ helping to deliver amazing live cultural experiences, including:
Music - Andre Bocelli, Athlete, Boyzone, Brit Floyd, Chase & Status, Chemical Brothers, Cheryl Cole, Daniel Beddingfield, Diversity, Ed Sheeran, Eminem, George Michael, Girls Aloud, Jay Z, JLS, John Barrowman, Kanye West, Lily Allen, Lucie Silvas, MIA, Mogwai, Natasha Beddingfield, Nine in Nails, Duke Dumont, Pixie Lott, Rihanna, Roger Waters, Ronan Keating, Sheridan Smith Tour, Stevie Wonder, Super Furry Animals, The Feeling, The Saturdays
Festivals - Virgin Media at V Festival, RAF Brize Norton Annual Party - Brizefest
Theatre - Alice in Wonderland, Batman Live, Ghost, Marvin Gaye Musical on the West End, Phantom Of The Opera, Scottish National Ballet
TV and Film - BBC Music Awards, Brit Awards, Eurovision Song Contest, iTunes Festival London, MTV Europe Music Awards, Peter Kay's Dance for Life, Pinewood Studios, The Royal Variety Performance, Stars of Science – Qatar, The Voice
National Events - Ashgabat Airport opening Ceremony -Turkmenistan, TRT International Children’s Festival 2015 – Antalya, Commonwealth Heads of Government Meeting Uganda , D-Day Celebrations, Empathy for Khojaly, Anakara Feb 2015 - Memorial to Conflict in Nagorno-Karabakh, Singapore National Day, VE Celebrations
Sports – Brighton Marathon, BMW F1, Champions League Final, London 2012 Olympics, Mercedes F1, Racing Point F1, Red Bull F1, Renault F1, Rugby Union World Cup, Sochi 2014 Winter Olympics, Special Olympics – Athens
Fashion - Chanel, Chloe, Louis Vuitton, Mont Blanc, TIGI, Tony & Guy, Victoria's Secret, Vivian Westwood
Other - Big Bang online 2020, Bristol Christmas Card Lights - Barnardo's/Vodafone
There’s no doubt that adapting cultural experiences that have traditionally been in-person and providing a virtual experience that is at all comparable is a real challenge. Fortunately we love a challenge and in the last year we’ve invested heavily in amazing technologies and infrastructure which help close the gap between live events and virtual ones.
However we can’t ignore our previous clients and colleagues in the arts, music and culture space who are experiencing significant challenges of their own. Below you’ll find just a handful of the terrific campaigns that have been set up to support culture professionals during these testing times:
#SaveOurVenues - Launched by the Music Venue Trust to help protect venues currently at the risk of closure due to COVID-19.
#WeMakeEvents - Started by the Professional Lighting and Sound Association and several other trade associations, to protect the live events industry and providing support for those affected by the pandemic.
The Show Must Go On - The Theatre Support Fund created this campaign in support of theatre workers charity Acting For Others, among others.
#InvestInMusicians - The Musicians’ Union have set up a £1million hardship fund to help musicians experiencing financial hardship.
Let Us Dance - A petition urging the government to extend support to nightclubs, dance music events and festivals.
We can’t wait until we can all get together again at amazing live events but in the meantime, we’ll be here, serving your culture up virtually for now!