FIX8 were approached by Director of Photography Shaun Atherton to help bring his and Beautiful Productions ideas for the latest video advertising campaign for the new Umbro Velocita boot to life. We advised Shaun on the best fixtures to use to create the best effects possible as well as sourcing the suppliers for the equipment. We chose to use PRG to supply all the moving lights and cable infrastructure and they were more than willing to take on this challenge, which due to studio availability had a tight timeframe.
On site Fraser liaised with shoot Gaffer, Simon, to integrate the moving light rig with the more traditional TV elements to ensure it would all run as one system which Fraser could easily control and manipulate from his GrandMA2 console to create any look that Shaun and the Umbro team wanted.
Here is a link to the finished product!
Production Company: Beautiful Productions
Director: Richard Oliver
Director of Photography: Shaun Atherton
Gaffer: Simon Atherton
Rigging: KRS Rigging Services Ltd